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Hilary Clinton vs Donald Trump - the role of big data

Trump Vs. Clinton – The role of Big Data Analytics

With less than one month to go until 2016’s US Presidential Election, the impact of accessing and utilising data insights on securing a competitive political advantage is about to be thrust firmly into the limelight. Traditional political campaigns have historically been founded on assumptions, based on ambiguous information and media spin. However in 2012 everything […]