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Microsoft Dynamics 365

Dynamics Domination

In July 2016 the omnipotent, Satya Nadella, introduced the world to Microsoft Dynamics 365 in front over 10,000 people at the Microsoft Worldwide Partner Conference in Canada.

Since acquiring Great Plains at the turn of the millennium, it has been an incredible 16 year journey for Microsoft, improving efficiency of businesses of all shapes and sizes. But what does the release of Dynamics 365 actually mean?

As with any of the Dynamics Stack it is designed to streamline organisations, but Dynamics 365 has a different, more personal marketing campaign than the likes of AX and CRM did. In Mr. Nadella’s blog, commenting on the release of the product, he focuses on how Dynamics 365 is catered for everyone, from Business Leaders + Employees through to ISV’s.

The way I personally perceive Dynamics 365 (please correct/educate me if I’m wrong) is their ERP + CRM products centred into a cloud based application connecting this with PowerBI and Azure. Which is exciting, but raises countless questions on where it leaves the other products and their evolution over the next 5-10 years.

As Dynamics NAV and SL become outdated and continue to struggle against the powerhouses of AX and CRM, with GP still the “middle of the road” product, will Dynamics 365 gain complete autonomy by 2025?

As Microsoft continue to plug and promote The Cloud with every new Dynamics product release, most recently AX7, how is this process going to directly affect the Dynamics professionals around the world and also myself in the recruitment of these talented individuals?

I’d love to know people’s thoughts so please feel free to engage, educate and discuss – my door is always open!

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